SACRAMENTO, Calif. – Randle Communications (Randle) President and CEO Jeff Randle today announced that Daniel Wetter has been promoted to Digital Public Affairs Strategist; a new role that recognizes the rapidly changing pace of digital advocacy. Since Wetter joined the firm in 2018, he has played a critical role building the firm’s proprietary digital practice, driving innovation across public affairs and public relations projects. In his new role as Digital Public Affairs Strategist, Wetter will lead public affairs accounts, while continuing to advance the firm’s digital advocacy services through cutting-edge technology and proven consumer tactics.
“Daniel Wetter is an exceptional digital public affairs practitioner and a big picture thinker who is a catalyst for innovation,” Jeff Randle said. “He has earned the promotion to Digital Public Affairs Strategist because of his commitment to the firm, to his teammates and to delivering exceptional client results. We are thrilled Daniel will be running our digital public affairs practice and helping to lead our firm for years to come.”
“Our team understands that digital advocacy is no longer optional,” Wetter said. “We know that clients benefit from responsive and expert use of digital platforms to reach key stakeholders and audiences. I’m excited and grateful for this new opportunity to support California’s best public affairs firm by continuing to raise the digital bar.”
As part of the Randle team, Wetter supports several public affairs clients, including the California Association of REALTORS®, California Pharmacists Association, California Hospital Association and the statewide Behavioral Health Action coalition. Wetter also drove strategy and execution of Randle’s second annual Digital Influencer Report at the start of 2019.
Prior to joining Randle, Wetter served in numerous roles providing communications support for members of the U.S. House of Representatives, political consulting firms, newsrooms and campaigns.