Randle Communications Launches Health Care Practice

Announcement adds to firm’s diverse practice areas and expertise cementing reputation as California’s leading public relations and public affairs firm   

SACRAMENTO – Randle Communications (Randle) the top public relations and public affairs firm in California’s capital region, announced an official launch of its health care practice, formalizing one of the agency’s largest and deepest industry verticals. The announcement of the health care practice adds to the firm’s public relations, public affairs and political affairs practices, along with its in-house digital, creative services, including design and video storytelling, that together offer clients unrivalled strategic value and expertise. 

The move cements Randle’s role as a strategic communications powerhouse, working alongside organizations and leaders who are innovators, all striving to create a healthier future for all. Randle has built a broad and diverse health care client roster that includes work with payers and providers as well as experience working for and with state agencies, the largest statewide health care trade associations, and some of the nation’s largest not-for-profit health systems and behavioral health nonprofits. The firm’s blend of strategy and sophisticated tactics advance its health care clients’ goals to shape a healthier California. 

“For decades, Sacramento has been known as a government town, but it’s clear the city is also a health care town, serving as a catalyst for industry and policy innovation,” said Lindsey Goodwin, Senior Vice President of Public Affairs and Health Care Practice lead. “Beyond the large presence of health systems in Sacramento and the Northern California region, decisions in our capital city drive health care national trends and serve as a model for the rest of the country.” 

The pandemic has changed many aspects of health care delivery and policy as well as consumer perceptions and decision making, posing new challenges and providing the opportunity for innovative solutions. From access and equity to reimbursement and affordability, it’s more important now than ever before for the industry to frame key issues, engage with consumers and shape the debates among   stakeholders and elected officials. 

“The competitive advantage of Randle’s health care practice goes beyond issue expertise and experience to include an unrivalled 360-degree perspective our firm brings to every project given our deep public relations, public affairs and political expertise. Our team offers insight into consumer and opinion leader thinking as well as innovative services to advance the goals of our clients,” said Jeff Randle, Founder and CEO. 

Randle has led some of the state’s largest consumer health and integrated public affairs campaigns that have helped major health care trade associations shape, frame and win legislative debates. Outside of the policy arena, Randle has also led local land use and ballot initiative campaigns, helping expand access to health care and protecting hospitals’ abilities to continue to operate in local communities across California. Randle is battle tested and understands the complexities of the policy and political climate that shapes the health care landscape in California. The firm’s in-house creative, digital and video capabilities also provide a unique agility to provide clients with dynamic storytelling that establishes their voices and engages key audiences to achieve their objectives by deploying bold and creative strategies to cut through an often-cluttered landscape. 

The depth of Randle’s health care expertise is clear in its roster of dynamic client partners. Randle is proud to support the nation’s largest state-based health insurance exchange, Covered California, and is eager to help state partners as California embarks on its massive shift in Medi-Cal enrollment following the end of the state’s Public Health Emergency. The firm lives and breathes health care through its ongoing work with major statewide trade associations and non-profits who are shaping policy agendas through integrated public affairs campaigns that incorporate digital storytelling to drive awareness and action by key audiences. Past and current work includes strategic partnerships with the California Hospital Association, Californians Allied for Patient Protection, Private Essential Access Community Hospitals, Behavioral Health Action, National Alliance on Mental Illness California, Adventist Health, John Muir Health, CommonSpirit Health Physician Enterprise and others. 

Learn more about Randle’s health care practice here: randlecommunications.com/healthcare   


About Randle Communications:  

Jeff Randle created Randle Communications in 2001 to give clients great service from experts who thrive in a team environment. Randle specializes in strategic storytelling, executive positioning, brand building and reputation management, media relations, digital advocacy, breakthrough content generation, ballot initiative campaigns, litigation communications and crisis management. The firm is a two-time Inc. Magazine Best WorkPlace award winner and has been a longstanding recipient of the Sacramento Business Journal’s A+ Employer award.   


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