Randle Communications Doubles Down On Digital; Promotes Daniel Wetter To Lead Firm-Wide Digital Strategy

SACRAMENTO Randle Communications (Randle) announced Daniel Wetter has been promoted to Manager, Digital Public Affairs. This move underscores the importance of digital in advocacy and further elevates Randle’s position as the leader in digital public affairs. Since Wetter joined the firm in 2018, he has played a critical role in building and leading the firm’s focus on digital public affairs.

“Daniel Wetter’s digital-first mindset has allowed us to continue to innovate and offer our clients cutting-edge digital content that breaks through the clutter and delivers results,” Randle President and CEO Jeff Randle said. “A lot of firms say they do digital, but with Daniel leading our strategy, Randle does it right. He has earned this promotion because of his innovative approach and his commitment to the firm and his teammates, which result in delivering exceptional outcomes for our clients.”

In his new role, Wetter will oversee digital strategy and execution across the firm, leading Randle’s digital practice. He will continue to support public affairs clients by leveraging the power of digital to advocate on the most critical issues facing Californians. Adding to his portfolio, Wetter will oversee digital strategy to elevate the voices of storied brands and industry leaders within the firm’s public relations and utility practices.

“In the new COVID-19 world, digital can no longer take a backseat. I am thrilled to be part of a team that embraced the power of digital early on and continues to set the standard for successful digital campaigns,” Wetter said. “Our team takes an innovative all-of-the-above approach to create cutting-edge, authentic content that drives engagement and shapes the debate in Sacramento. I am excited to build on this work in my new role.”

Wetter supports digital strategy and public affairs for several of Randle’s statewide trade association clients at the forefront of California’s most pressing public policy issues, including the California Association of REALTORS®, California Manufacturers and Technology Association, California Hospital Association and the statewide Behavioral Health Action coalition. He works hand-in-hand with the firm’s leaders and powerhouse creative services team to execute the Randle Content Studio, the firm’s proprietary approach to strategic content development deployed through digital channels. Wetter also leads strategy and execution of Randle’s annual Digital Influencer Report, now in its third year.

Prior to joining Randle, Wetter served in numerous roles providing communications support for members of the U.S. House of Representatives, political consulting firms, newsrooms and campaigns. He earned his Bachelor of Arts in political communication from George Washington University in Washington, D.C.