Nanette Farag leads the firm’s high-profile public affairs projects as well as its state and local ballot measure practice, focusing on executing strategic media relations, coalition building, grassroots outreach, voter targeting and digital and paid advertising programs. She is a dynamic and skilled tactician with executive experience in state government, the legislature and campaigns.
Farag has more than 15 years of experience leading strategic operations, political campaigns and external relations for high-profile candidates and elected officials. She served as chief of staff during Assemblywoman Catharine Baker’s tenure as the only Republican state elected official in the Bay Area. By combining data analytics, strategic coalition development, multi-faceted messaging strategies and performance-driven analysis in both the state and elections operation, the Baker campaign became the model for running and winning the most hard-fought races in the state.
Most recently, she worked as the director of member support and communications for the Assembly Republican Caucus, expanding the operational model she developed with Assemblywoman Baker to additional legislative offices. In her time at the Caucus, Farag developed effective, district-specific public affairs and outreach campaigns for legislators and issues, more than doubling both the volume and effectiveness of previous messaging campaigns. The results have improved public image, name ID and issue association at the district, state and national level.
Farag started her career in the State Senate and later worked in the administration of Governor Arnold Schwarzenegger as a member of the governor’s executive staff. She then served as deputy director of external affairs at the California Department of Consumer Affairs.
Farag earned a Bachelor of Arts in Government from California State University, Sacramento, and lives in West Sacramento with her husband, Ryan Endean, her stepdaughter, Ashley, and their rescue dog, Holly. A passionate community volunteer, Nanette and her husband spend much of their time working with Sacramento Pit Crew Rescue, an organization that fosters abused dogs, helps them recover and find forever homes.