Mitch Zak is one of California’s leading strategists, with nearly 30 years of public policy, political, crisis and organizational communications expertise. As a co-owner of the firm, he is a team builder who, with a bias to action and positivity, supports professionals who are client-focused, high-performing and effective. Zak has developed multi-faceted outreach programs in health care, water, transportation, real estate, finance, public safety, government reform and alternative energy on behalf of government, business and nonprofit organizations.
During his career, Zak has counseled prominent California leaders including Quibi CEO Meg Whitman and former governors Arnold Schwarzenegger and Pete Wilson. He served the Wilson Administration from 1991-1998 as a member of the Governor’s personal staff and in executive positions at the California Department of Fish & Game and California Trade and Commerce Agency. Zak was a key player in Governor Wilson’s successful 1994 re-election campaign and, working with Jeff Randle, helped lead the Governor’s political and ballot measure operation.
Strategic planning, message development, media relations and integrated communications programs are Zak’s specialties. He has managed Randle project teams for clients including the California Hospital Association, CalPERS, California Association of REALTORS®, Golden State Water Company, Liberty Utilities, Golden 1 Credit Union and California Family Fitness. In the process, he prepared government and industry leaders for interviews with the Wall Street Journal, New York Times, Los Angeles Times, The Sacramento Bee, Associated Press, FORTUNE and broadcast television outlets including CNN, CNBC, FOX News and FOX Business. Zak has contributed Randle’s award-winning proprietary digital advocacy practice, and as an editor for the firm’s annual Digital Influencer Report.
Zak earned a Bachelor of Arts degree in International Relations from University of California, Davis, and a master’s degree in public administration from University of Southern California. He is a Trustee for Jesuit High School, previously served on the Board of Directors for the Sacramento Press Club and was honored with a Lifetime Achievement Award by the Sacramento Public Relations Association. He is married to Tami Zak, and they have two children Deuce and Molly. Zak is an avid golfer and Cleveland sports fan.