Daniel Wetter joined Randle Communications in May 2018 and currently serves as the digital public affairs strategist. In this position, he continues to advance the firm’s digital advocacy services through cutting-edge technology and proven consumer tactics, while supporting the firm’s public affairs clients including the California Hospital Association, California Association of REALTORS®, California Trailblazers and various local ballot initiative accounts.
Prior to joining the Randle team, Wetter was founder and owner of DW Digital Consulting, a Sacramento-based firm that specialized in the design and execution of social media and digital advertising strategies for political candidates and nonprofit organizations.
Wetter has participated in numerous internships and paid positions providing communications support for the U.S. House of Representatives, political consulting firms, newsrooms and campaigns. During the 2016 election cycle, he served on two political campaigns, working with the digital team on Marco Rubio’s presidential campaign and serving as political director for House Majority Leader Kevin McCarthy’s successful primary campaign in Bakersfield. He also interned for McCarthy in his majority leader and representative offices in Washington.
Wetter got his first dose of California politics in middle school when he interviewed public figures including then-Sacramento Mayor Kevin Johnson as a “Kid Reporter.” His interest in politics only grew greater in high school when he worked as a news writer and “Teen Beat Reporter” for FOX40 (KTXL-SAC). Wetter additionally launched a successful high school media production program that continues to this day.
Wetter earned a bachelor’s degree in political communication from the School of Media and Public Affairs at George Washington University where he published academic research on political advertising and its impacts on polarization. During his college career, he also traveled with a group of young leaders to Israel to learn more about the country’s democracy and history.
In his free time, Wetter enjoys playing with his cats, Mac and Avo, adventuring up and down the Golden State, spending time with his family and friends and trying new restaurants.