Daniel Wetter joined Randle Communications in May 2018 and currently serves as digital public affairs strategist. In this role, he leads the firm’s proprietary digital advocacy practice through cutting-edge technology and proven consumer tactics, while supporting the firm’s public affairs and ballot measure clients including Behavioral Health Action, California Pharmacists Association, California Hospital Association and California Association of REALTORS®.
In addition, he helps lead the development and release of Randle’s award-winning annual Digital Influencer Report, which offers strategic digital insights from California’s major legislative battles.
Prior to joining the Randle team, Wetter was founder and owner of DW Digital Consulting, a Sacramento-based firm that specialized in the design and execution of social media and digital advertising strategies for political candidates and nonprofit organizations.
Wetter has participated in numerous internships and paid positions providing communications support for the U.S. House of Representatives, political consulting firms, newsrooms and campaigns. During the 2016 election cycle, he served on two political campaigns at the presidential and congressional level.
Wetter earned a bachelor’s degree in political communication from the School of Media and Public Affairs at George Washington University where he published academic research on political advertising and its impacts on polarization. During his college career, he also traveled with a group of young leaders to Israel to learn more about the country’s democracy and history.
Wetter got his first dose of California politics in middle school when he interviewed public figures including then-Sacramento Mayor Kevin Johnson as a “Kid Reporter.” His interest in politics only grew greater in high school when he worked as a news writer and “Teen Beat Reporter” for FOX40 News. Wetter additionally launched a successful high school media production program that continues to this day.
In his free time, Wetter enjoys spending time with his fiancé Bryan and playing with their cats, Mac and Avo, adventuring up and down the Golden State, spending time with their family and friends and trying new vegan restaurants.